We help businesses get customers, operate smarter and grow.

From advertising and websites to custom software and AI automation, Sales Cowboy helps businesses attract customers and build the systems to serve them.

Fixed, transparent proposals You own 100% of your code & IP Dedicated lead engineer & strategist
Featured Client Outcome
Lagos, Nigeria

Drenopav Floors

Industrial & decorative flooring contractor needing direct inbound commercial clients in Lagos & Abuja.

#1 Rank
Google local search for Lagos flooring
₦18M+
Inbound pipeline within 90 days

Delivered high-speed mobile showcase, Google Business Profile dominance, and automated WhatsApp inquiry routing in a 10-day sprint.

View all 3 case studies Verified client project

Verified execution metrics across our active client portfolio

₦50M+
Client pipeline & revenue generated
3.8x
Average verified ROAS on paid ads
7 Days
Average sprint delivery (custom apps scaled by scope)
100%
Direct execution (zero outsourced guesswork)
03 — Strategic Capabilities

Four divisions. One growth partner.

We don’t offer 13 disconnected services. We organise our capabilities around four core business outcomes: attracting customers, engineering infrastructure, establishing authority, and maintaining compliance.

Accountability & Delivery

Why work with one unified growth partner?

Most businesses struggle because their web designers, media buyers, and CRM contractors work in silos, passing blame when campaigns don’t produce sales.

At Sales Cowboy, your technical infrastructure and customer acquisition strategies are engineered by one accountable team. No finger-pointing. No communication gap.

Direct In-House Execution

You work directly with the developers and media strategists building your project. We don’t pass your work off to anonymous subcontractors.

100% Code & Asset Ownership

You own your domain, GitHub repository, ad accounts, and customer data from day one. Zero vendor lock-in or proprietary traps.

Outcome-Driven Architecture

We build websites and ads designed for conversion, not just aesthetic awards. Every page, form, and tracking pixel is built to generate pipeline.

Single Point of Contact

One dedicated lead manager coordinates your milestones, weekly progress demos, and rapid WhatsApp communication.

04 — Verified Proof

Featured client case studies.

Real problems. Scoped execution. Verifiable commercial results. Here is how we deliver measurable growth for Nigerian businesses.

SEO & Web InfrastructureLagos, Nigeria

Drenopav Floors

Problem:Relied entirely on word-of-mouth. Had zero search visibility for commercial flooring contracts in Lagos, losing deals to competitors.
Our Solution:Built a high-performance showcase website, implemented local schema markup, Google Business Profile optimisation, and an automated WhatsApp quote intake funnel.
Timeline: 10-day sprint
Measurable Results:
#1 Rank
Google local search for flooring in Lagos
14+
Verified commercial enquiries / month
₦18M+
Inbound contract pipeline in 90 days
Performance Ads & Conversion FunnelLagos & Abuja

SunPower Clean Energy

Problem:High cost per acquisition on social ads with a 70% drop-off rate on a lengthy, cumbersome lead contact form.
Our Solution:Re-engineered the conversion path with a high-speed landing page, interactive solar load estimator, focused Meta video ad creative, and direct WhatsApp CRM intake.
Timeline: 7-day sprint
Measurable Results:
42%
Reduction in cost per acquisition (CPA)
3.9x
Verified return on ad spend (ROAS)
85+
Residential solar audit bookings
CRM & WhatsApp AutomationLekki, Lagos

Lekki Prime Properties

Problem:Sales reps had a 48-hour response lag on incoming Instagram and Google property inquiries, resulting in cold leads and missed buyer inspections.
Our Solution:Configured an automated CRM lead capture system with an instant 60-second WhatsApp qualification bot, automated brochure dispatch, and calendar booking.
Timeline: 14-day setup & onboarding
Measurable Results:
< 60s
Lead response time (down from 48 hours)
+65%
Increase in scheduled site tour attendance
₦120M
Closed off-plan property sales attributed
05 — Industry Focus

Who we help succeed.

We don’t believe in one-size-fits-all templates. We build custom marketing systems and software tailored to the exact commercial realities of key Nigerian industries.

Real Estate & Construction

Off-plan developers, property brokers, and construction contractors needing qualified investor leads, 4K video walkthroughs, and inspection booking systems.

Retail & E-Commerce

Brands and retailers needing high-converting web stores, integrated Nigerian payment gateways (Paystack), and multi-channel Meta/TikTok ad campaigns.

Professional Services & B2B

Consultancies, law firms, accounting practices, and tech companies needing an authoritative corporate identity, Google search dominance, and proposal pipelines.

Logistics & Field Services

Haulage operators, shortlet management companies, and installation services needing automated WhatsApp inquiry routing and local service discovery.

06 — Engagement Model

How engagement works.

A structured, predictable delivery process with clear milestones from discovery to launch. You always know what is happening next.

01

Discovery & Revenue Audit

We dissect your business model, customer acquisition bottlenecks, and technical requirements on an initial alignment call.

02

Scoped Proposal & Architecture

You receive a transparent project proposal detailing fixed deliverables, technology stack, and exact sprint timelines. No hidden charges.

03

Sprint Execution & Staging

Our direct in-house team designs, codes, and configures. You receive private staging links to inspect live progress at scheduled milestones.

04

Testing, Approval & Launch

Rigorous cross-device testing, conversion pixel verification, and zero-downtime deployment. Full code and access credentials handed over.

05

Ongoing Optimization & Support

We provide SLA-backed maintenance, security updates, ad campaign optimization, and bi-weekly performance reporting.

07 — Client Experiences & FAQ

What clients say. How we answer questions.

“Sales Cowboy took us from zero online presence to ranking #1 on Google for flooring contractors in Lagos. In 90 days, we closed ₦18M in commercial flooring contracts directly from people searching online.”

Chima Unadike
Managing Director, Drenopav Floors (Lagos)

“They rebuilt our solar landing page and ad funnel in a 7-day sprint. Our cost per acquisition dropped by 42% and we booked 85+ residential audits in the first two months.”

Fiyinfoluwa Adesina
Head of Growth, SunPower Clean Energy

“Our sales reps were missing leads due to 48-hour follow-up delays. Sales Cowboy’s CRM automation responds to prospective buyers on WhatsApp within 60 seconds with property brochures.”

Tunde Bakare
Operations Lead, Lekki Prime Properties

Frequently Asked Questions

Clear answers to common questions about timelines, ownership, and our delivery process.

08 — Direct Consultation

Let's talk about your project.

Whether you need to scale customer acquisition, engineer custom business software, or automate follow-ups, we’re ready to assist.

What happens after you reach out:

  • 24-Hour Review: Our lead engineer & strategist evaluates your requirements.
  • Scoped Proposal: You receive a transparent milestone plan and budget estimate.
  • No High-Pressure Sales: Just clear technical architecture and strategic options.
Prefer an immediate conversation?Chat Directly on WhatsApp
08 — Next Steps

Ready to attract customers and operate smarter?

Tell us about your business goals. We will analyze your requirements, prepare a transparent milestone proposal, and reply within 24 hours.

Chat with us